Self-Expression as a Means of Storytelling
Wednesday, February 24, 2021
2:50 PM - 3:10 PM (EST)

Since 2015, GOAT has served as an online marketplace for high-end sneakers and apparel. Inspiring sneakerheads to be their greatest selves through self-expression is at the heart of the brand. Chief Brand Officer Sen Sugano joins Adweek to discuss GOAT's unique strategy for inspirational storytelling - highlighting GOAT’s publication GREATEST, the brand’s first campaign this fall and what’s next. 

*Please note that breakout room sessions are only open to VIP Pass holders.