Name
Taste of Brandweek: Evolution of Personalization: How Bespoke Post Optimized Curation Over Time
Date
Tuesday, February 23, 2021
Time
10:30 AM - 11:00 AM (EST)
Alvaro de la Rocha
Description

Bespoke Post’s goal has always been to deliver curated goods (hence the name) but every startup, well, starts somewhere. Beginning with just one box, over the past 10 years Bespoke Post has grown to launch over 15 boxes per month, meaning club members receive box options personalized to their tastes and interests. Chief Marketing Officer Alvaro De La Rocha will walk you through just how a mix of data, testing, and a little bit of human curation goes a long way to personalizing—and optimizing—the customer experience.

*Available to VIP Pass holders only. Max capacity: 20

Session Type
Experiences