Full Name
Lish Kennedy
Job Title
Vice President, Global Brand Marketing
Company
Vrbo
Speaker Bio
Bio:
Lish Kennedy is Vrbo’s vice president of global brand marketing, overseeing brand strategy, partnerships, communications and creative initiatives for the brand. Her team is centered on brand marketing effectiveness, including increasing brand awareness, consideration, relevance and preference along with increasing new customer acquisition, branded search, traffic and engagement. Prior to Vrbo, Lish was head of integrated marketing at Etsy where she led the team responsible for developing brand strategy and implementing multifaceted marketing campaigns that championed customer insights and brought the Etsy brand to life. Prior to that she was at BBH Creative Agency leading global brand campaigns leveraged across all marketing channels. She lived and worked for BBH in London, Shanghai and finally New York City and embodies a truly global mindset. Lish has a BA in Sociology, a Masters in Marketing, and an MBA from London Business School.
Lish Kennedy