Full Name
Irina Efremova
Job Title
Director of Communications
Speaker Bio
As Chief Marketing & People Experience Officer, Barbara Messing leads all aspects of marketing, communications, and employee experience operations at Roblox. She is responsible for overseeing the development of the company’s global brand strategy to drive innovation and continued growth and establish Roblox as one of the most beloved brands in the world among kids and teens.
Prior to Roblox, Barbara spent the last two decades serving in a number of leadership roles, including Senior Vice President and Chief Marketing Officer at Walmart U.S. and TripAdvisor. She currently serves on the Board of Directors for Overstock.com and Diamond Resorts, Inc. Barbara holds a JD from Stanford Law School and a BA from Northwestern University.
Irina Efremova