In Focus: Thriving on the Coast of Creativity. LA is a hotbed of innovation, creativity, storytelling and diversity at a time when it’s needed most. Come learn how area CMOs are tapping into the richness of people, products, processes and inspiration that surround them to resonate with customers and build their brands and businesses for now and next.


The West Hollywood EDITION

9040 Sunset Blvd

West Hollywood, CA 90069


Agenda at a Glance

10:45 AM - 11:15 AM (PDT)
11:15 AM - 11:20 AM (PDT)
Opening Remarks

Opening remarks and a look at the event.

Steven Wolfe Pereira
11:20 AM - 12:00 PM (PDT)
Manifesting Diversity and Inclusion in Business Priorities

Historically underrepresented talent is now more than ever a necessity for brands and businesses. CMOs are developing new strategies to seek talent from diverse backgrounds, adding alternative ways of working to attract and retain talent, while delivering authentically creative activations that resonate with a wider audience. This conversation will encourage manifesting diverse business priorities to succeed at the speed of culture.

Sadira Furlow Charles Ifegwu Kathryn Kai-ling Frederick Steven Wolfe Pereira
12:00 PM - 1:00 PM (PDT)
1:00 PM - 1:40 PM (PDT)
The Next Frontier of Creativity

Effective CMOs are creative CMOs. As brands continue to advance their audience reach through gathering consumer feedback, improvements in product are positioned for success amid the growing digitalization of the industry. This conversation will enlighten modern marketers to invest in the people who are dedicated to redefining creativity in digital experiences.

Scott Donaton Ann Hand Jess Markwood Katie Welch Mollie Cahillane
1:40 PM - 1:45 PM (PDT)
Closing Remarks

Thank you for joining!

Steven Wolfe Pereira
1:45 PM - 2:15 PM (PDT)
Mentee Toast and Networking
Katie Welch Anton Timms Jenny Chen Laura Rodriguez