Adopting a New Mindset for Marketing 
Date & Time
Thursday, May 19, 2022, 12:25 PM - 12:45 PM
Angie Klein Audrey Fisher Pat O'Toole David Kaplan

The role of modern marketing organizations is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships. It’s time to rethink the traditional responsibilities of marketing and reset our understanding of its role in the new environment. 
Hear from a panel of industry-leading marketers on the first-hand changes they’ve seen. They’ll share specific areas of opportunity and identify places where marketing can play an even bigger and more strategic role in the organization. You’ll walk away with a new way of thinking about your team’s role and the very definition of marketing in 2022.