Rewriting the Customer Experience Playbook
Date & Time
Thursday, May 19, 2022, 1:40 PM - 2:00 PM
Ariel Kelman Jason Brown Cheryl Guerin

Managing customer relationships is no longer about support. The playbook for effective CX has changed. Modern companies know that proactively creating a differentiated customer experience is the key to long-term loyalty. But how do you do it?

Join Ariel Kelman, EVP and Chief Marketing Officer at Oracle, Jason Brown, Chief Marketing Officer, NTWRK, and Cheryl Guerin, EVP, Global Brand Strategy & Innovation at MasterCard as they explore the cultural shifts that have catalyzed the evolution of CX and its role in marketing. In addition to offering a new vision for customer experiences, the session will provide insight into how to build a modern CX framework, from omnichannel and personalized messaging to innovative approaches that bring will customers closer to your brand.