Retail media, social, and search have made it easier than ever to capture demand, turning every scroll into a potential storefront and every interaction into a measurable opportunity. But as pressure mounts to prove immediate returns, brands face a familiar tension: driving sales today while building the demand that fuels tomorrow.

Join fellow leaders to explore how brands are rethinking their media investments to unlock the next stage of growth, from making bigger bets on brand building to finding new ways to reach audiences and create demand. Hear how marketers are determining where and when to invest, balancing immediate sales with lasting consumer preference, and proving the business impact of their strategies in ways even the CFO can get behind.