A few months into his new role as Target’s Chief Marketing and Guest Experience Officer, Mark Weinstein is bringing a fresh perspective to one of retail’s most iconic brands after more than 16 years at Hilton. At a moment when how people discover and shop is rapidly changing, what does he see differently from his new vantage point—and what remains fundamental to building a brand people actively choose?

Join Weinstein and ADWEEK for a fireside exploring his move from hospitality to retail and what he’s learning from seeing commerce through a new lens. Hear his perspective on the evolving relationship between marketing and the customer experience, the role technology can play in making that experience more relevant, and what it takes to build lasting preference in an increasingly connected commerce landscape.