Roshini Greenwald is a seasoned beauty executive and the GM/SVP of North America for Fenty Beauty at Kendo Brands. With more than 20 years of experience in the beauty & retail industry, Roshini has built a career focused around brand building, consumer & retailer connection and commercial strategy. 

Before joining Fenty Beauty, Roshini served as Founding President of m.ph beauty, the makeup brand founded by renowned celebrity makeup artist Mary Phillips. She led the business from its early development through its launch at Sephora, helping translate Phillips’ signature artistry and viral underpainting technique into an accessible, aspirational beauty brand.

Prior to m.ph, Roshini spent 15 years at L’Oréal, gaining experience across some of the beauty industry’s most influential brands and developing a deep understanding of how to build & evolve brands that resonate with consumers at scale.

Today, at Fenty Beauty, Roshini leads the North American business for one of the world’s most culturally influential beauty brands. She is passionate about building high-performing teams, creating meaningful consumer connections, and shaping the next generation of beauty through inclusive, culturally relevant brand experiences. 

Roshini holds a degree from the Wharton School of the University of Pennsylvania, a Masters and is based in the San Francisco Bay Area.