Kai Tier is the executive director of creative technology and AI at Barbarian, where he leads creative technology and AI across the agency and plays a key role in advancing their enterprise technology business.

He spent the last decade of his career at R/GA, most recently serving as VP, executive director of creative technology in the United States. There, he led multidisciplinary technology teams working with Samsung, Nike, Mercedes, Verizon, American Express and Johnson & Johnson. Tier is behind an array of technology-driven creative work: he helped launch a Royal Caribbean cruise ship by flying camera drones off the top deck at sea, brought Star Wars ships to life in augmented reality for Samsung and led the teams delivering AR portals for Nike’s award-winning Footballverse campaign. In recent years, his work has focused intensely on AI, helping clients integrate emerging technologies into real-world solutions.

In this role, Tier works closely with creative teams to develop new kinds of brand experiences and interactions, while also helping clients integrate AI and emerging technologies from experiment to enterprise scale. Tier builds scalable systems that drive real, measurable results by embedding intelligence into ideas, workflows and client partnerships in ways that create sustained advantage.