Last year was a whirlwind for the retail industry. Among the biggest trends was the explosive growth rate of digital commerce. Rather than delaying long-term business strategies, the pandemic served as an accelerant, fast-tracking solid three-year growth plans in just six months.
In 2022, we anticipate these types of bold marketing tactics to continue—and get even better. Evolving consumer habits are fueling new channels for discovery and opening avenues for more purchase opportunities. The challenge for brands and retailers is to anticipate their consumers’ changing routine and position themselves at the forefront. To do so, they will need to meet heightened demands of transparency and reliability, leverage social listening to stay ahead of trending products and personalities, and thoroughly reexamine their targeting playbooks.
Join us for Adweek's Commerce event where marketing leaders will share their strategies and innovations to help your organization adapt to the next new normal.
The Lineup Includes
Managing Director APAC
Vice President, Consumer Connections, North America
Vice President and Principal Analyst
Executive Vice President, North America Lead
Chief Executive Officer
Chairman and Chief Executive Officer
Global Head of Agency and Accounts
Head of Performance Marketing
Day One —
The New Consumer and the Omnichannel Journey
Consumers are continuing to discover brands in new ways and the expectation for enhanced conveniences is guiding their shopping decisions more than ever. Many brands are moving away from a traditional, transaction-geared approach. In order to deliver a complex and immersive experience, marketers are rethinking their strategies across numerous touchpoints to meet consumers where they are—and build a community of loyal shoppers.
Join Adweek as we unpack the underlying trends and insights needed to optimize your marketing mix, from omnichannel shopping and cohesive buying experiences to green consumerism.
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Day Two —
The Commerce Technology Toolkit
Ecommerce is a very lucrative space, and its potential for growth continues with the spending power of demographics like Millennials and Gen-Z expanding. This gives brands the opportunity to sharpen their commerce skills and craft tech toolkits capable of delivering big results for their bottom line.
Join Adweek for a series of discussions on the current state and future predictions for retail media. We'll cover commerce technology topics including chatbots, social commerce, voice, mobile shopping, AI, AR and shoppable video.
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Day Three —
The Value of Content and Personalized Messaging
40% of U.S. consumers say they've purchased something more expensive than they originally planned because their shopping experience was personalized. That's almost half of all U.S. consumers—proving that effective marketing isn't just about building elaborate tech stacks.
Join Adweek as we explore the value of content and personalized messaging, the role of influencers as vehicles for discovery and inspiration, and tips for identifying the right data to measure and inform your long-term commerce efforts.
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Thank You to Our Partners
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