The Agenda

10:00 AM - 10:30 AM
84.51

Session details to be announced.

 
 
10:30 AM - 11:00 AM
Session details to be announced.

Session details to be announced.

 
 
11:00 AM - 11:10 AM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 
 
11:10 AM - 11:30 AM
eCommerce Foresights and Insights for 2022

The velocity technological innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands trying to stay connected with their consumers. Customers continue to change the way they shop, creating new opportunities and challenges for brands to meet their demands.

Join Sucharita Kodali, Forrester Vice President and Principal Analyst, as she shares insights into what’s in store for 2022.

Sucharita Kodali - Forrester
Sucharita Kodali
11:35 AM - 11:55 AM
Amazon Pay

Session details to be announced.

 
 
12:00 PM - 12:20 PM
Session details to be announced.

Session details to be announced.

 
 
12:25 PM - 12:45 PM
Walmart Connect

Session details to be announced.

 
 
12:50 PM - 1:10 PM
Staying Relevant in Consumer Dynamics

In this new era of discovery and innovation, brands are adapting to the latest trends and insights to reach their consumers where they are. In this session, we’ll hear from commerce legends and BRAVE COMMERCE podcast co-hosts Sarah Hofstetter and Rachel Tipograph as they interview a C-Suite executive on how eCommerce has fundamentally changed their business over the last two years, and where they see consumer behavior is going in the near term.

 
 
1:15 PM - 1:35 PM
SheerID

Session details to be announced.

 
 
1:40 PM - 2:00 PM
Mars

Session details to be announced.

 
 
2:05 PM - 2:15 PM
Adweek Closing Remarks

Thank you for joining!

 
 
2:30 PM - 3:00 PM
Community Meetup

Session details to be announced.

 
 
3:00 PM - 4:00 PM
Masterclass

Session details to be announced.

 
 
10:00 AM - 10:30 AM
Yext

Session details to be announced.

 
 
10:30 AM - 11:00 AM
Session details to be announced.

Session details to be announced.

 
 
11:00 AM - 11:10 AM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 
 
11:10 AM - 11:30 AM
Facebook

Session details to be announced.

 
 
11:35 AM - 11:55 AM
Criteo

Session details to be announced.

 
 
12:00 PM - 12:20 PM
Publicis

Session details to be announced.

Amy Lanzi - Publicis Commerce
Khartoon Weiss - TikTok
Amy Lanzi Khartoon Weiss
12:25 PM - 12:45 PM
MNTN

Thank you for joining us!

 
 
12:50 PM - 1:10 PM
Session details to be announced.

Session details to be announced.

 
 
1:15 PM - 1:35 PM
PayPal

Session details to be announced.

 
 
1:40 PM - 2:00 PM
Session details to be announced.

Session details to be announced.

 
 
2:05 PM - 2:15 PM
Adweek Closing Remarks

Thank you for joining!

 
 
2:30 PM - 3:00 PM
Community Meetup

Session details to be announced.

 
 
3:00 PM - 4:00 PM
Masterclass

Session details to be announced.

 
 
10:00 AM - 10:30 AM
IBM Watson

Session details to be announced.

 
 
10:30 AM - 11:00 AM
Session details to be announced.

Session details to be announced.

Francine Feder - Foot Locker
Francine Feder
11:00 AM - 11:10 AM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 
 
11:10 AM - 11:30 AM
Brand Value in the Metaverse

VaynerX chairman Gary Vaynerchuk foresaw the value of NFTs as an opportunity for marketers to fully leverage their brands in a whole new realm and launched VaynerNFT Consulting. Soon after, Vayner spun off VeeFriends, building a community around Vanyerchuck’s creative and business passions using NFT technology and their smart contract capabilities.

Join Adweek as we hear from Vaynerchuk on how NFTs can shake up brand experiences and drive new revenue streams, and what comes next.

Gary Vaynerchuk - VaynerMedia
Gary Vaynerchuk
11:35 AM - 11:55 AM
BlueConic

Session details to be announced.

 
 
12:00 PM - 12:20 PM
Food52

Session details to be announced.

Claire Chambers - Food52
Claire Chambers
12:25 PM - 12:45 PM
UniDays

Session details to be announced.

 
 
12:50 PM - 1:10 PM
Session details to be announced.

Session details to be announced.

 
 
1:15 PM - 1:35 PM
The Royal Road to Gen Z

As a generation that has never known a world without the internet, Gen Zs are super tech-savvy. And as a result of the pandemic, this digitally native generation have spent more time online than ever before - scrolling through Instagram on the daily, creating TikTok videos, watching streaming services, taking part in online gaming activities, and of course, online shopping.

Ecommerce fashion retailer, Princess Polly, has taken all the necessary steps to really engage with the Gen Z market during the height of the pandemic and beyond - by tailoring their messaging and offering exclusive student discounts, to give their target audience the royal treatment. Having built up a global presence in Australia and the US, and with plans underway to expand in the UK and Asia, Princess Polly is taking the Gen Z market by storm.

Join Student Beans as we sit down with Princess Polly to discuss the challenges of international expansion, the benefits of social media marketing, and why Gen Z students should be at the heart of your marketing strategy.

Ruth Baney - Student Beans
Kim Zorn - Princess Polly
Ruth Baney Kim Zorn
1:40 PM - 2:00 PM
Investing in Influencers

Influencer marketing continues to take the industry by storm. From personalized branding to collaborative campaigns, brands are embracing the opportunity for authenticity and seeing a strong return on investment. Tula Skincare, a digitally native and social-first brand says it has seen incredible growth by leveraging lifestyle influencers.

Join Adweek as we hear from Tula CEO Savannah Sachson how innovative campaigns with influencers are the key to supercharging the beauty retailer’s strategy.

Savannah Sachs - Tula
Savannah Sachs
2:05 PM - 2:15 PM
Adweek Closing Remarks

Thank you for joining!

 
 
2:30 PM - 3:00 PM
Community Meetup

Session details to be announced.

 
 
3:00 PM - 4:00 PM
Masterclass

Session details to be announced.

 
 
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