Last year was a whirlwind for the retail industry. Among the biggest trends was the explosive growth rate of digital commerce. Rather than delaying long-term business strategies, the pandemic served as an accelerant, fast-tracking solid three-year growth plans in just six months. 
 
In 2022, we anticipate these types of bold marketing tactics to continue—and get even better. Evolving consumer habits are fueling new channels for discovery and opening avenues for more purchase opportunities. The challenge for brands and retailers is to anticipate their consumers’ changing routine and position themselves at the forefront. To do so, they will need to meet heightened demands of transparency and reliability, leverage social listening to stay ahead of trending products and personalities, and thoroughly reexamine their targeting playbooks.   
 
Join us for Adweek's Commerce event where marketing leaders will share their strategies and innovations to help your organization adapt to the next new normal. 

The Lineup Includes

Chris Ariens
Chris Ariens
Vice President, Executive Editor
Adweek
Brad Audet
Brad Audet
Chief Marketing Officer
Mazda
Ruth Baney
Ruth Baney
Managing Director APAC
Student Beans
Russell Barnett
Russell Barnett
Managing Director and Chief Marketing Officer
My/Mochi Ice Cream
Sue Beckett
Sue Beckett
VP Digital Marketing and E-commerce
Lovesac
Joey Bergstein
Joey Bergstein
Chief Executive Officer
Sabra
Jake Berry
Jake Berry
Executive Vice President Marketing
The Mars Agency
Chinmayi Bettadapur
Chinmayi Bettadapur
Senior Director, Product Management
Salesforce
Gayitri Budhraja
Gayitri Budhraja
Chief Brand Officer
E.L.F. BEAUTY
Justin Burleigh
Justin Burleigh
Chief Product Officer and VP, Interconnected Experience
Home Depot
Noelia Callejas
Noelia Callejas
Head of Global Brand Comms & Influencer Strategy
Hollister Co.
Rafael Canton
Rafael Canton
Breaking News Reporter
Adweek
Claire Chambers
Claire Chambers
President
Food52
Steve Chiles
Steve Chiles
Chief Content Officer, NA
VMLY&R COMMERCE
Jason Colon
Jason Colon
Head of Commerce and Growth Marketing
OMD USA
Elizabeth Cotogno
Elizabeth Cotogno
Director of Agency Partnerships,
Kroger Precision Marketing
Toby Daniels
Toby Daniels
Chief Innovation Officer
Adweek
Taylor Douglas
Taylor Douglas
Senior Manager of eCommerce Marketing
Kraft Heinz
Oliver Embry
Oliver Embry
Emerging Monetization Strategy Director
MNTN
Francine Feder
Francine Feder
Vice President, Consumer Connections, North America
Foot Locker
Johh Finch
Johh Finch
VP of Enterprise Product Marketing
Zendesk
Meghan Garrity
Meghan Garrity
Agency Partnership Director
Walmart Connect
Ethan Goodman
Ethan Goodman
Senior Vice President Media
The Mars Agency
Fern Grant
Fern Grant
Executive Vice President Commerce Practice
The Mars Agency
Josh Grau
Josh Grau
Chief Marketing Officer
Yext
Diana Haussling
Diana Haussling
VP - GM, Digital Commerce
Colgate-Palmolive
Paul Hiebert
Paul Hiebert
CPG Reporter
Adweek
Sarah Hofstetter
Sarah Hofstetter
President
Profitero
Beth Ann Kaminkow
Beth Ann Kaminkow
Global Chief Executive Officer
VMLY&R COMMERCE
Sucharita Kodali
Sucharita Kodali
Vice President and Principal Analyst
Forrester
Anna Kruse
Anna Kruse
Vice President, General Manager
Best Buy Advertising
Jason Kuipers
Jason Kuipers
CEO
ZOX
Lisa Lacy
Lisa Lacy
Commerce Editor
Adweek
Amy Lanzi
Amy Lanzi
Executive Vice President, North America Lead
Publicis Commerce
Andrew Lipsman
Andrew Lipsman
Principal Analyst
Insider Intelligence
Emmanuel Marques
Emmanuel Marques
Vice President, Customer Engagement
Disney Parks, Experiences and Consumer Products
Steve Miller
Steve Miller
Senior Vice President – Strategy, eCommerce & Analytics
DICK'S Sporting Goods
Sam Ngo
Sam Ngo
Director, Product Marketing
BlueConic
Sub Nijjar
Sub Nijjar
President
Mosaic North America
Alegra O'Hare
Alegra O'Hare
Chief Marketing Officer
Tommy Hilfiger

Agenda Overview

Day One —
The New Consumer and the Omnichannel Journey 
Consumers are continuing to discover brands in new ways and the expectation for enhanced conveniences is guiding their shopping decisions more than ever. Many brands are moving away from a traditional, transaction-geared approach. In order to deliver a complex and immersive experience, marketers are rethinking their strategies across numerous touchpoints to meet consumers where they are—and build a community of loyal shoppers.
  
Join Adweek as we unpack the underlying trends and insights needed to optimize your marketing mix, from omnichannel shopping and cohesive buying experiences to green consumerism. 

See Agenda →

Day Two —
The Commerce Technology Toolkit 
Ecommerce is a very lucrative space, and its potential for growth continues with the spending power of demographics like Millennials and Gen-Z expanding. This gives brands the opportunity to sharpen their commerce skills and craft tech toolkits capable of delivering big results for their bottom line. 
 
Join Adweek for a series of discussions on the current state and future predictions for retail media. We'll cover commerce technology topics including chatbots, social commerce, voice, mobile shopping, AI, AR and shoppable video. 

See Agenda →

Day Three —
The Value of Content and Personalized Messaging 
40% of U.S. consumers say they've purchased something more expensive than they originally planned because their shopping experience was personalized. That's almost half of all U.S. consumers—proving that effective marketing isn't just about building elaborate tech stacks. 
 
Join Adweek as we explore the value of content and personalized messaging, the role of influencers as vehicles for discovery and inspiration, and tips for identifying the right data to measure and inform your long-term commerce efforts. 

See Agenda →  

Past Attendees

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