The automotive customer service experience is truly a relationship-based consumer experience, and with the expansion of an online presence, General Motors is allowing this consumer relationship to flourish. According to company forecasts, online sales of parts and accessories will make up a $40 billion total addressable market by 2030, and it anticipates significant revenue growth from its expanded ecommerce efforts including the launch of its online parts store earlier this year.

Hear from Donald Chesnut, Chief Experience Officer of General Motors as he kicks off Commerce Week to discuss the expansion into digital commerce, what this means for the typical automotive customer relationship, and why the future of GM retail lies at the intersection of digital and physical e-commerce.