Talk to the People, Not the Business
Date & Time
Tuesday, July 26, 2022, 10:35 AM - 10:55 AM
David Kaplan Gary Specter

Historically, B2B advertising has focused its messaging on speaking directly to businesses. But the buyers of software and services are people first. Hear from Gary Specter, President, Go-To-Market of, about how business-to-business marketers have a lot to gain from taking a business-to-consumer approach instead.

Session Type
Main Stage