Name
Talk to the People, Not the Business
Date & Time
Tuesday, July 26, 2022, 10:35 AM - 10:55 AM
Speakers
![David Kaplan](http://assets.swoogo.com/uploads/thumb/1893416-62b5d408c8f68.png)
![Gary Specter](http://assets.swoogo.com/uploads/thumb/1926878-62d1e2c811e84.png)
Description
Historically, B2B advertising has focused its messaging on speaking directly to businesses. But the buyers of software and services are people first. Hear from Gary Specter, President, Go-To-Market of Cart.com, about how business-to-business marketers have a lot to gain from taking a business-to-consumer approach instead.
Session Type
Main Stage