Name
The Retail Ecosystem
Date & Time
Tuesday, July 26, 2022, 9:35 AM - 9:55 AM
Shaun Brown Julie Bowerman Diana Finster
Description

With providers and technology evolving every day and the depreciation of the cookie, competition for ad dollars has never been fiercer. It’s even more complex for brands trying to navigate the value proposition of in-store along with the changing landscape of Retail Media as well as close the loop between online and offline.

In this session, hear from Tinuiti's Executive Vice President of Commerce, Shaun Brown alongside Julie Bowerman, Kellogg's Chief Marketing and Ecommerce Officer, and Diana Finster, Head of Agency and Tech Partnerships for Walmart Connect as they explore the nuances of Retail as an ecosystem. Walk away with the insights needed to successfully balance your omni-advertising strategy, grow your audience and expand your reach.

Session Type
Main Stage