Workshop (Ambassador II, 2nd Floor): A Marketer’s Dream: Personalization That Captures & Converts
Date & Time
Tuesday, July 26, 2022, 11:30 AM - 12:00 PM
Caroline H. Capungcol Nicole F. Henry

This workshop will be streamed live and can be watched here.

Our latest consumer research is showing that 75% of consumers are not fully satisfied with their current shopping experience. Many reasons are to blame but our research shows that the lack of seamless shopping is the main reason for consumer dissatisfaction. In today’s volatile economy, consumer spending is more dependent on the experience than ever before.
Join Inmar Intelligence as more of this recent research is unpacked, outlining specific approaches and tools to help close this gap for consumers. Walk away from this workshop with a better understanding of when and where to integrate add-to-cart links to maximize conversion performance, what consumers want in exchange for utilizing their data, and how to offer a more personalized rxperience through a reception moments approach to marketing.

Session Type
Ambassador II, 2nd Floor