The IAB's 2021 Digital Ad Ecosystem report recommends that brands use ad dollars to develop first- and zero-party relationships with consumers as third-party data disruptions continue. NFTs are white hot right now and reveal deep connections between passionate consumers and their creators. If a recession actually hits it will disrupt the day to day consumer engagement strategies many brands use to drive revenue. We'll stitch these signals together to explain both why your relationship marketing strategy needs an update and how to take action to get it shipshape.
In this session we will explain how your technology can bridge the gap between consumer and brand to build better, long lasting relationships. Former EVP at Leo Burnett and current Managing Director at ORIGYN Foundation, Tom Flanagan, has seen this cycle before and has sound advice for brands, agencies and media buyers who may not know where to place their bets. Tim Glomb, Vice President of Content and Data at Cheetah Digital, shares results from brands such as Starbucks and American Airlines as they double down on their customer-obsessed relationship marketing strategies to drive revenue.