As social commerce continues to trend, platforms are expanding ways for merchants to get their goods in front of consumers’ eyes. Pinterest is no exception with plans to dig even deeper into the space with new product rollouts including tools to better identify trends, ads to monetize idea pins, and an API that allows partners to tap into the platform’s first-party data all debuted at its second-annual advertiser summit this past March.

Hear from Pinterest’s Chief Revenue Officer Bill Watkins as he discusses the lessons and tactics from his journey to find the most sufficient business solutions that will allow the company’s customers to seamlessly use the platform for e-commerce in 2022 and beyond.