Connected Commerce Marketing: From Buzzword to Winning Strategy
Date & Time
Tuesday, July 26, 2022, 4:40 PM - 5:00 PM
Nich Weinheimer Tyler Beatty

The promise of personalized and integrated marketing experiences for consumers across physical and digital channels that the coordinated orchestration of data, marketing execution and measurement offers, is hard for today’s brands to resist. For many, however, this level of coordination is still a pipe dream—they do not have the data, tools or know-how to embrace Connected Commerce Marketing to its full potential.

Join Skai and explore how brands are rethinking traditional strategies in favor of connected commerce models that are consumer-centric, full-funnel and measurable. Walk away with intel on the core pillars and tactics that you can implement in your own strategies and how to prepare for the next era of retail media advertising.

Session Type
Main Stage