How New Balance Became a Legacy Disruptor
Date & Time
Tuesday, July 26, 2022, 5:05 PM - 5:25 PM
Chris Davis Rafael Canton

Since hitting the scene in 1906, New Balance always had a desire to innovate, challenge the status quo and constantly reinvent itself. Addressing and embracing that challenge is now a core ingredient to the 116-year-old company enabling it to capitalize on rich opportunities for storytelling but most important, think like a start-up. This includes adding superstar rapper Jack Harlow to the brand’s roster of ambassadors, as well as experiments with cryptocurrency, blockchain and the metaverse.

Join Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance, as he shares his insights on new consumer shopping behaviors and consumer relationships, forming authentic partnerships, calculated risk-taking. Walk away with a fresh perspective on achieving brand growth with a “fewer, bigger, better” approach to marketing and a “50-30-20” budgeting strategy.

Session Type
Main Stage