Creating More Customer Touchpoints IRL
Date & Time
Wednesday, July 27, 2022, 10:10 AM - 10:30 AM
Bob Sherwin Chris Ariens

Physical retail is an extension of Wayfair’s mission to transform how people shop for their homes. With the opening of the brand’s first, full-service brick and mortar retail store in 2019, and this year the first-ever AllModern and Joss & Main retail stores, the company is setting new standards of what the industry defines as an omnichannel shopping experience and how marketers can create more consumer touchpoints IRL. Hear from Bob Sherwin, CMO of Wayfair, as he answers the “why now?” including what was the feedback that drove the timing, what were the steppingstones, and what were the ingredients to now have the brand focus on physical retail stores. Bob will discuss the journey from online to physical stores, and how the stores will complement the customer journey and usher the brand into a new, exciting chapter.

Session Type
Main Stage