Workshop (Ambassador II, 2nd Floor): Shelf-Savvy Marketing: The Value of Syncing Supply Chain Inventory Data
Date & Time
Wednesday, July 27, 2022, 11:30 AM - 12:00 PM
This workshop will be streamed live and can be watched here.
As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, brands need to calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch. From product launches to always-on and seasonal campaigns, understanding what product is on shelf in a specific location has tremendous impact on marketing efficacy and reducing waste. In this session, we will explore how marketers can finally tap into shelf-level product availability data in order to get more granular with media and messaging - from programmatic, search, social and connected TV.
Ambassador II, 2nd Floor