Uncommon Goods is a certified B-Corp based in Brooklyn. Their online marketplace connects makers and their creations with shoppers looking for truly unique goods. The brand leans into the engaging and personalized nature of SMS to connect with customers who support their brand mission. Through two-way conversations, they help shoppers discover products they’ll love. This session will explore how Uncommon Goods expresses their brand voice through SMS, and the role of conversational commerce in retail, now and in the future.