The Basics of Integrated Brand Storytelling Across the Consumer Journey
Date & Time
Wednesday, July 27, 2022, 4:15 PM - 4:35 PM
Steve Frechette

The buyer journey continues to become increasingly varied and complex, making it more difficult for brands to connect with consumers and establish brand loyalty. In this session, join ChannelAdvisor Vice President of Product Management Steve Frechette to learn about the key consumer touch points and the most effective ways to reinforce your brand's messaging at each step from discovery to fulfillment.

Session Type
Main Stage