Strategy Playbook: Remaining Loyal to the Brand and to Consumers
Date & Time
Thursday, July 28, 2022, 9:10 AM - 9:30 AM
Vivian Chang Paul Hiebert

The Clorox Company champions their customers to be well, safe and thrive every single day. Guided by their values, the company is continuing to innovate through the development of wellness brands and enhancements in customer experience, both online and in person.

Vivian Chang, Head of DTC Practice at Clorox, will kick off day three of Commerce Week by sharing the best tools and tricks for generating a meaningful and lasting business-to-consumer relationship while staying true to the retail brand’s beloved legacy.

Session Type
Main Stage