Elevating Audience Targeting in a Cookieless World 
Date & Time
Thursday, July 28, 2022, 10:35 AM - 10:55 AM
Anjanette Hill Mendoza Drew Lesicko

With third-party cookies on the verge of crumbling, marketers are scrambling for new ways to power their personalization efforts. Everything is pointing to first-party data as the answer for creating more personalized experiences. We’re going to discuss how you can use first-party data, as well as a new strategy called self-attested personalization, to foster deep customer relationships with new communities.

Session Type
Main Stage