The Role of Authentic Leadership in Driving Culture
Date & Time
Thursday, July 28, 2022, 1:30 PM - 1:50 PM
With the rise of purpose-driven marketing, it’s more critical than ever for brands to be authentic and consistent. Through their inclusive product, atypical models and content marketing, the activewear brand Fabletics has emerged as a leader in purpose-driven marketing. Each year, the brand famously conducts a study with the aim of better understanding its progress and how the company can meaningfully contribute to the cultural conversation.
Join Meera Bhatia, COO of Fabletics, as she shares lessons from her leadership journey, tips for cultivating authenticity and why it remains key to ‘walk the talk’ when it comes to successful purpose-driven marketing.