The Secret Sauce of Shake Shack's Purpose-Driven Marketing
Date & Time
Thursday, July 28, 2022, 2:20 PM - 2:40 PM
Anna Jenkins David Kaplan

Since its humble beginnings as a hot dog cart in New York City’s Madison Square Park, doing good was deeply rooted in the Shake Shack story. Now a global business and fast-casual phenomenon, this powerful mission, “Stand for Something Good,” remains a core part of the brand’s DNA and has been expanded to include sourcing premium ingredients from like-minded partners, designing Shacks responsibly and supporting communities through donations, events and volunteering.

Hear from Mike McGarry, VP of Brand Marketing at Shake Shack, on how the corporation has remained loyal to their purpose-driven program, considering the brand’s increasing popularity and visibility over the last two decades.

Session Type
Main Stage