Full Name
Mara Greenwald
Job Title
Managing Director, Commerce & Performance Media
Speaker Bio
Mara brings over 10 years of experience across the digital media landscape, including commerce, performance media, data and audience strategy. In her role at Mindshare, she oversees all biddable media, inclusive of commerce, social, and programmatic for a Fortune 500 CPG brand, and works closely with teams across other clients as well. Her commerce experience spans from DTC and retail direct to shopper and delivery partnerships across CPG and alcohol.

Prior to Mindshare, Mara held roles at agencies such as Wavemaker, Performics, and Omnicom. Throughout her career, she's worked with brands including Unilever, White Claw, Kohl’s, Lenovo, Oracle, and Procter & Gamble, among others.

A respected industry thought leader, Mara's insights have been featured in Ad Age, Adweek, Campaign, and more. She regularly presents her learnings and takeaways on the evolving commerce space, speaking at industry events and groups such as Advertising Week, Ad Age Next: Retail, The Advertising Research Foundation, Path to Purchase Institute, and others.
Mara Greenwald