Diana Finster is the Head of Agency and Tech Partnerships at Walmart Connect. In her role, Diana oversees partnerships across Agencies, Tech and supply partners like Trade Desk. Her ability to identify market opportunities, execute product vision, whilst possessing a deep knowledge of measurement and analytics has been key to scaling Walmart’s Agency and Tech partnership strategy.

With almost 20 years of experience in the media and advertising industry, Diana joins Walmart most recently from Amazon Advertising where she served as the Head Strategic Solution Provider Partner Development. Prior to that, Diana held a variety of roles across product and sales at Microsoft focused on driving advertiser, partner, and business growth on Microsoft Ads across search and display.