Andrea Steele is the Head of Digital Marketing & Operations at The Hershey Company. In her role, she is responsible for driving top and bottom-line growth, both offline and online, by developing transformational capabilities and embedding them across the organization. Andrea owns strategy and execution for all consumer-facing digital investments, including owned web properties, CRM/1P data, Search, Call-to-Action Media, and Content Automation. Additionally, she leads the digital vision and execution for B2B, which includes managing operations of a direct-to-customer transactional site.

Previously, Andrea led Digital Transformation and Digital Operations for Unilever’s US business. Prior to her role at Unilever, she was at L2 Inc. (acquired by Gartner), where she authored several Digital IQ Index® reports and developed digital and organizational strategies for companies such as Shiseido, L’Oréal, Estee Lauder, and Moet Hennessy. Andrea began her career in a rotational program run by Marketing EDGE and The Direct Marketing Association, which included Wunderman, Harte-Hanks, eScholastic, and Goodman&Company, a strategic-marketing firm. Upon completion, she was hired by Goodman&Company to deliver marketing and go-to-market strategies for organizations like PayPal, SAP, and Microsoft.

Andrea holds a bachelor’s degree from Columbia University and a master’s degree from the Fashion Institute of Technology. She currently resides in Hummelstown, PA, with her husband and two children.