Vice President of Sales and Operations, Retail Media
Ryan Britton is Vice President of Sales and Operations, Retail Media at Criteo, in which he oversees the Sales, Account Strategy, Campaign Management and Creative Services teams. Criteo, a top global technology company, provides the world’s leading commerce media platform. Their award-winning platform enables brand marketers and agencies to reach consumers across leading e-commerce sites, while executing campaigns with full transparency and control. A seasoned leader, Ryan has a 20-year career in media sales and has worked closely with top retailers and brands. He started his career at News America Marketing, where he negotiated in-store advertising deals with retailers in addition to selling co-branded print solutions. Following his tenure at News America Marketing, he joined the team at MaxPoint, a marketing technology platform. In this role, he helped build the CPG/Shopper Marketing division and accelerated the growth of the Insurance and Automotive verticals. After MaxPoint was acquired by Valassis (now Vericast), Ryan became the Head of Sales and was responsible for running the Telecom, Healthcare and Finance Divisions.