As vice president, Lowe’s retail media network, Abishake Subramanian leads Lowe’s One Roof Media Network, the company’s in-house omni-channel advertising services program, with responsibility for the growth of its revenue, products and organization. He serves as the bridge between the advertising community and Lowe’s engineering/product team and sales and marketing team, while working with clients and industry partners to build the business by offering innovative and creative advertising and research solutions. He joined Lowe’s in 2022.

Abi’s 15-plus-year career has focused on the intersection of technology and customer engagement, with leadership roles both at leading consulting organizations, where his clients included Staples, Walmart, Dell and Microsoft, and big-box retail establishments. He joined Lowe’s from Sam’s Club, where he served as senior director and head of Sam’s Club Media Group, building the ad business from the ground up and growing ad revenue 15x in just three years.

Abi earned a bachelor’s degree from Anna University in Chennai, India, and a master’s from Oakland University. He was recognized by the Path to Purchase Institute as an exceptional commerce-marketing leader in its 2022 “40 Under 40 Awards,” and was a finalist for the institute’s “E-Commerce Innovator of the Year” award in 2021.