Drew brings almost 20 years of experience to SoulCycle where he serves as the Vice President of Product and Technology. In this role, he oversees the full digital journey of the SoulCycle customer, as well as owning all of the technology platforms for the company. In his four years at the company, he has led the creation of the SoulCycle at-home bike, a relaunch of their mobile and web applications and ecommerce platforms, and the creation of SoulBeat.
Prior to his time at SoulCycle, Drew was the Co-Founder and General Manager of Alpha, AOL and Verizon media's innovation lab. In this capacity, he led the creation of over 30 product initiatives, including serving as launch partners on Amazon Alexa, Google Home and the Apple Watch. Alpha worked closely with the Verizon Media brands, including Huffington Post, TechCrunch, Engadget and Yahoo Sports to create experiences on connected TVs, wearables, Alexa, Oculus and all mobile devices.