Sue leads strategic engagement with Tyson’s Retail customers through best-in-class ecommerce leadership, commerce (shopper) marketing, shopper insights and category management initiatives. Her customer-facing, insights-driven team leverages syndicated and shopper data focused upon the in-store and near-store behavior and experiences of consumers. In partnership with customer teams, Sue’s team drives action through curated leadership platforms and shopper marketing programs that best position customers to meet the needs of their consumers wherever and whenever they shop. The result is highly collaborative relationships with our retailers. Our ability to track progress, explain growth, identify opportunities and help our retailers grow market share has led to strategic partnerships which have set Tyson apart from their competition.

Prior to joining Tyson (via the Hillshire acquisition), Sue has had a successful career in the Consumer Packaged-Goods industry through various positions in retail, market research and category management. She has held roles with leading companies like Walgreens, Nielsen and PepsiCo.

Sue grew up in Iowa and is a proud University of Iowa graduate. She currently lives in the Chicago suburbs and is based out of Tyson’s Chicago office.