Main Stage
The Power of Consumer Education in DTC and Retail with Lo Bosworth
No Fear: Why Insecurity-based Tactics Aren’t Resonating with Customers
Wednesday, July 12, 2023, 9:35 AM - 10:00 AM
Hear from Lauren “Lo” Bosworth, the founder of total-body wellness company, Love Wellness, who will discuss her health journey that led her to found the brand, why consumers are rejecting fear or insecurity-based marketing tactics, and how Love Wellness has achieved DTC success and nationwide retail expansion through an empathetic, purpose-driven and community-based approach.
![Lauren Bosworth](http://assets.swoogo.com/uploads/thumb/2660315-6480b1d29bf12.png)
![Ann Marinovich](http://assets.swoogo.com/uploads/thumb/2682394-648b3bb62019b.png)