Main Stage
The Power of Consumer Education in DTC and Retail
No Fear: Why Insecurity-based Tactics Aren’t Resonating with Customers
Wednesday, July 12, 2023, 9:35 AM - 9:55 AM

Hear from Lauren “Lo” Bosworth, the founder of total-body wellness company, Love Wellness, who will discuss her health journey that led her to found the brand, why consumers are rejecting fear or insecurity-based marketing tactics, and how Love Wellness has achieved DTC success and nationwide retail expansion through an empathetic, purpose-driven and community-based approach

Lauren Bosworth