It’s no secret that publishers have been challenged by the power of social media platforms and search engines. Google and Meta alone control about 50% of digital ad spending making alternative revenue streams, like affiliate marketing revenue, more important than ever. While an affiliate revenue strategy can be a ticket to a fast growing, high margin new business, there are unique challenges–and opportunities–when it falls under the auspices of a trusted and authoritative publisher new to the space.
In this session, you will hear from Jason Fox, SVP of Commerce and GM of Buy Side from WSJ—the Wall Street Journal’s independent reviews and recommendations site—as he dives into the components of building a successful affiliate revenue strategy while maintaining the editorial standards that audiences have come to expect from an iconic news institution like The Wall Street Journal. Jason will also touch on how to make this possible by creating an engaging and captivating experience for shoppers looking for curated reviews and recommendations that save users time and money, along with unique benefits that build loyalty, drive subscriptions and capture ad sale opportunities.