Main Stage
How Claire’s Pierced the Noise For Better Results on Connected TV With MNTN

Leveraging CTV to Generate Untapped Commerce Opportunity

Tuesday, July 11, 2023, 2:10 PM - 2:30 PM

Connected TV is rewriting the rules on how marketers find, reach, and engage their audiences on the biggest screen in the house. It has unlocked performance marketing tools linear TV only wishes it had, from precision audience targeting to accurate measurement and reliable attribution. That might sound great on (digital) paper, but how does it actually look in practice? With performance-focused CTV advertising, marketers can pierce through the noise to not only reach shoppers but create impactful business growth.

Join MNTN’s Chief Customer Officer, Chris Contreras and Claire’s Vice President of Consumer Insights and Digital Marketing, Chris Duncan, as they discuss how Connected TV helped the jewelry and accessories brand be more flexible and agile with their performance marketing strategies. In this session, they will dig into their past successes as well as future opportunities to help marketers understand how to successfully leverage this fast-growing performance channel from the best — and most fashionable.

Chris Contreras Chris Duncan