Main Stage
The Power of AI in the Shopping Journey with Google

How Brands Can Use AI To Drive Business Growth

Tuesday, July 11, 2023, 3:15 PM - 3:35 PM

The shopping journey is more complex than ever, with consumers’ value systems around what, how, and when to buy constantly changing. As the number of potential decision-making touchpoints grows, retailers are finding it difficult to manage the millions of touchpoints through manual methods alone.

Join Adweek in discussion with Google as they explore how harnessing the power of AI can help marketing leaders stay ahead of shopper trends to enhance the shopper journey and drive business growth.

Michael Burke Juliette Morris