Understanding today’s complex path to purchase is a “must have” for CPG and eCommerce marketers. As marketing to the buyer becomes more challenging due to factors like signal loss and consumer consent, how can advertisers minimize risks while still driving commerce-focused insights and success?

Join Affinity Solutions in conversation with powerhouse CPG brand Pepsi and Snowflake as they explore how investing in the right commerce solutions enables brand marketers to implement actionable insights for consumer purchase goodness. Learn what it takes to elevate your marketing performance with data-driven innovations to create a direct path to commerce success.