The importance of understanding your actual customers cannot be overstated. As traditional methods fall short by relying on legacy data sources, brands should turn to valuable first-party data that guides them along on their shopper journey.

Stackline CEO Michael Lagoni shares the playbook for brand leaders to leverage first-party data to produce insights that defy conventional marketing thought. These insights surface new metrics that enable customized experiences that can help improve brand conversion rates and boost customer retention for your brand.