As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video, and connected TV, it becomes even more important for companies to find ways to reach a contextually relevant and brand-safe environment.  

In this session hear from Rose Jia, Head of Growth Marketing at Amazon, and Melanie Zimmermann, Vice President of Media Network at Macy’s as they discuss the evolution of retail media and take stock of where we are today. You’ll walk away with the insights needed to successfully optimize your advertising strategy, increase your audience and grow your digital footprint.