Increased global demands for inclusion and diversity are pushing retailers and their brand partners to make commerce more accessible and equal for all. With the combined buying power of BIPOC communities in the US estimated to be $3.9 trillion (larger than the GDP of Australia), there’s a need to move away from optics and towards meaningful action.

Join VMLY&R Commerce and brand leaders as we explore how retailers and CPG brands are meeting the persistent call for inclusion by building “justice-to-shelf” into their marketing and ROI.  In this session, we will learn to implement game-changing, insights-driven thinking that uplift consumers and their communities, to enable culturally relevant brand and customer experiences that grow categories, baskets, and penetration.