Main Stage
Power of the Storefront
The necessity of physical space in customer engagement in building a relationship beyond the transaction.
Wednesday, July 12, 2023, 2:10 PM - 2:30 PM
In conversation with Adweek’s Jenny Rooney, H&R Block CMO Jill Cress discusses the company’s approach to building relevance and loyalty in a crowded market and in tough economic times based on community, proximity and physical presence.
