As the Global Head of Commerce, Malmad works with clients and teams worldwide to navigate the evolving retail media landscape and drive Good Growth for brands—growth that is enduring, diversified, and more sustainable over time, delivering positive outcomes for all stakeholders.

Mindshare was actually one of the first media agencies to launch a shopper capability. Today Malmad and his team run thousands of campaigns annually for clients across Walmart, Amazon, Alibaba, Flipkart, Target, Kroger, and other retailers. These strategic partnerships, created at the onset of the retail media industry, have resulted in key client innovations and business growth across categories.

Malmad holds a BA from Ohio State University. A respected industry leader, his insights have been featured in Ad Age, Adweek, Business Insider, Mashable, Entrepreneur, and more. He also hosts a weekly Retail Media Minute series in partnership with The CPG Guys.