As the Director of Lifecycle and Partnership Marketing, Joy Ames leads Taskrabbit’s client and Tasker lifecycle communications, product marketing efforts, and marketing support within the North American IKEA ecosystem. During her time at Taskrabbit, Joy led a creative signage test within IKEA with the goal to bring more awareness and business to the Taskrabbit ecosystem while also driving sales for the IKEA store. Taskrabbit site visits increased 285% resulting in a 275% increase in “orders.” Joy also launched the lead generation experience on the site, supporting the technical implementation along with the email lifecycle messages, converting more than 10% of leads.

As a marketing strategist with over 15 years of experience, Joy has developed and executed data-driven marketing strategies and processes for companies across a variety of industries: HumanN (health and fitness), Quotient Technology (CPG), and Sports Authority (retail) in addition to Merkle Inc focused on clients including Samsung and DIRECTV. Prior to Taskrabbit, Joy led the customer retention organization at HumanN where she implemented complex customer journeys through email, SMS, web notifications, and direct mail to increase customer retention by 35%. Preceding that role, Joy took a sabbatical in Africa where she worked with an NGO to create a sustainable operations plan and improved the process for raising funds. Throughout her career, Joy has acquired a deep level of analytical and technical expertise to strategically drive both revenue and profitability—from creating an agency model within Quotient Technology supporting grocery store coupon and loyalty programs to leveraging customer segmentation to drive incremental revenue at Sports Authority.

Joy holds a B.A. in Business Administration from National American University with a concentration in marketing. She currently lives in Austin, Texas but is often jet-setting around the US and beyond. Joy enjoys hiking, live music, football, and trying new restaurants.