Brian currently serves as Senior Vice President of North America Commerce at VMLY&R COMMERCE, where he is a public speaker and strategist in topics related to commerce & brand awareness, retail go to market strategy, DEI commerce transformation, shopper marketing customer experiences, the consumerization of healthcare and building diverse inclusive cross-functional empathetic teams.

With over 15 years of extensive work experience in CPG market research, creative advertising, management consulting, brand management, and direct selling to retailers. Brian's expertise includes global commerce though leadership, selling with 1stparty retailer data, and advisory support surrounding global retail health commerce activations. Specialty retail intelligence expertise includes deep relationships and experiences launching new brands at Walmart, Amazon, Target, Grocery Club, CVS, Walgreens, Dollar General, 7-11 as well as specialty beauty retailers, such as Ulta and Sephora.

Prior to VMLY&R COMMERCE, he was at Kantar Consulting, Proctor & Gamble, and Reckitt Benckiser, where he transformed syndicated retail insights, managed retail CPG sales teams and lead a management consulting commerce practice for some of the world’s largest and most successful brands.