Sarah Sylvester is Executive Vice President of VS&Co Brand Marketing. She is responsible for telling the product and brand story to customers through all marketing channels including social, app, email, campus events, direct mail and in-store activations.
Sarah has a tenured career with the company that began in 2005, when she joined the Victoria’s Secret public relations team and played an integral role in developing the PINK brand from its initial conception. Her scope expanded to also include driving key business results through CRM efforts focused on transactional behaviors.
She was promoted to Vice President of Marketing in 2017 and launched the PINK Nation app, the brand’s first loyalty program that has since evolved into the Victoria's Secret and PINK Collective Loyalty Program, the first program to earn rewards when shopping at both brands. In 2021, Sarah took on the esteemed role of leading both the Victoria’s Secret and PINK marketing organization, where she is committed to creating exciting new ways for customers to engage with the brands using profitable performance driving tactics.
She graduated from The Ohio State University Fisher College of Business with a bachelor’s degree in marketing.